Founded in 2003, DonnaBellas was started by two sisters, Laurel Latto and Kerstin Epting, as business to sell Laurel's art. The company grew into a corporation that incorporated both Laurel's work business ventures of art and science. Kerstin occasionally consults for DonnaBellas. Kerstin selected the name of the company. It references the Italian words "donna" for woman and "bella" for beautiful. DonnaBellas has the influence of a feminine "woman beautiful" spirit throughout the company's culture.
Laurel Latto is a clinical research professional who has been in the field since 1996 and independently monitoring clinical research trials since 1998. She has monitored pharmaceutical drug, biologic, and device studies including Phases I-IV and PMA/IDE trials.
In November 2000, she obtained her Certified Clinical Research Associate (CCRA) certification through the Association of Clinical Research Professionals (ACRP.) Laurel earned her BS in Biochemistry from UC, San Diego in 1995 and a certificate in Clinical Trials Design & Management from UC, San Diego Extension in 1998.
Laurel Latto works on a variety of creative endeavors. She prefers to create fine art through the traditional media of watercolor, acrylic, pastel, and mixed media. She has sold her work to private collectors and sells her art online through a variety of stores.
Influenced by her work on innovative oncology drug trials, she realized that the best therapies can cure cancer but not bring emotional wellness to patients and their caregivers, In 2007, she started a 501(c)3 non-profit, DonnaBellas Angels to bring inspirational art into medical settings.
Laurel is a pre-published children's book author & illustrator and a member of the Society of Children's Book Writers & Illustrators (SCBWI.)
DonnaBellas art features the fine art and illustration portfolio for Laurel. Her children's book portfolio and website can be found at LaurelLatto.com.
Laurel created a series of fine art awareness ribbons featuring angels, hearts, and butterflies. It is a collaboration between her fine art of DonnaBellas with the non-profit, DonnaBellas Angels.
Laurel combined her science and art knowledge together to create a 501(c)3 that provides inspirational art to the public for mental health wellness. The motto of the organization is
"Medicine Heals the Body,
Art Heals the Soul."
Laurel and Kerstin often found themselves mentoring people about their career choices and path. Together in 2013, they started Picture Yourself In for career advice mentoring.